Are you looking to improve your practice’ Facebook Page? Want to give it a little boost? Perhaps engage parents more, get more fans or add value to your community?
Well, you are in luck if you answered yes to any of those questions.
Below are eight suggestions you can implement today to leverage your practice’s Facebook page.
First things first. People like to scan on Facebook. Keep your writing short for better responses.
2. Use Images. Preferably big and beautiful images
According to Facebook, posts with eye-catching photos and videos stand out in the News Feed, which makes it more likely that people that follow your practice’s Facebook page, like, comment and share.
But don’t get too hung up with the quality of the pictures. Your images do not have to be shot by a professional photographer or a fancy camera.
Using your phone or a point shoot camera is usually good enough to create a compelling picture.
Examples of photos you can take to go along with your post are pictures of your staff working. O perhaps pictures of one of your docs doing something goofy (shouldn’t be hard to catch a pediatrician doing something goofy). You can also consider featuring a services your practice offers (i.e. mother support groups, parenting classes, etc).
Something as simple as a snail chart with a brief description of why vision screens are an essential part of the preventive wellness visit can not only draw engagement, but also serve as a less formal educational post.
3. Share exclusive content and info with Facebook Ads
The intent of Facebook ads is to offer special deals to customers to keep them interested and drive sales. I know…
Medical practices are not in the business of offering 2for1 deals. However, you can use Facebook Ads to promote the practice’s Facebook page or drive Facebook users to the practice’s website.
The idea is to expose your medical office to a larger audience. And Facebook ads is a great way to go beyond your group of fans.
4. Respond to customers in a timely manner
There is nothing worse than sending an email to a customer service email address and never hearing back from the company. Simply put, people like when you listen to them.
Facebook offers a unique opportunity in that one can engage with patients outside our practice’s four walls.
When you reply to posts and comments quickly, you will notice customers are more responsive, too.
5. Keep a calendar
When special events and holidays are on everyone’s mind, mention them in your posts. Planning and scheduling posts around important dates—like Valentine’s Day, Christmas, Halloween, Back-to-School season and more—means you will be more likely to get people talking.
6. Post for the right audience
Posts are more effective when the people who care see them.
If you have customers who live in different areas or speak different languages, you can create posts just for them.
Write a post and choose the locations and languages you want. When you publish your post, it will show up in just the locations or languages you picked.
7. Link them directly to your website
When you add a link to your post, it automatically creates an image from the website and a large clickable area that makes it easy for people to go to your site.
You can also customize the headline and description to give your customers more reasons to click.
8. Post more of what customers want
When you learn how and when your parents respond, you will be able to post more of what they love.
Keep in mind that posting on your Facebook Page is about quality—not quantity.
From there, you can post more of what they like, and avoid posting what they do not.
Lastly, to learn more about “your audience,” make sure to check out your Facebook Practice Page Insights page. To Learn more about Page Insights, click on this link.
This post was adapted from a Facebook For Business article titled, Make Post More Effective