Today, Chip and install about pediatricians’ marketing problem. We dive in and discuss how pediatricians have not done a good job of distinguishing themselves from the competition. And when we say competition, we don’t mean other pediatricians, but rather retail based clinics and large hospital networks.
The result of our poor efforts in differentiating ourselves? Parents don’t really understand the value that comes from visiting the pediatrician’s office rather than a retail based clinic. So in many parents’ mind, going to retail based clinic is the same intern of quality of care as visiting the doctors office, but faster and cheaper.
We also talk about what each of us thinks peds could do to begin fixing this problem.
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