On a piece of paper, write down this question:
It doesn’t have to be written exactly like I wrote it. Any variation will do. Then, make copies. Several of them. For the next few days or even weeks, hand each parent that comes to visit your office the sheet of paper with the question on it. While they wait, they will have plenty to think about out. You can ask them to use the remaining space – as well as the other side – if they require more than just a few lines.
I just saved you $5000 in consulting fees. Not to mention provided a way for you to have specific and practical ways to make your pediatric office 10x more awesome than it already is.