For starters, having credit cards on file enables us to focus more on health care than health care collections. It goes without saying that our A/R has improved tremendously. We don’t have to send out multiple letters or make too many phone calls in order to get paid. If the account is delinquent, we process the card.
There are many more advantages. But fundamentally, a credit card on file puts the practice in a better position to collect 100% of what they are owed. It also transfers the credit risk to the credit card company. Which are far better at lending and collecting than we will ever be.
When we first started doing this, we didn’t know what we were doing. We just put together a policy that we thought worked best. There wasn’t anybody, that we knew of, that had done this so we had to basically create the wheel.
Fortunately, that is not the case anymore. Why? Because my friend Mary Pat Whaley from managementmypractice.com has an awesome seminar that teaches you exactly what you need to do in order to set up a credit card of file program in your office.
Below is Mary Pat’s pitch:
Were January’s revenues even more disappointing than in previous years? It’s probably not going to get better as the year goes on – 2014 has THREE BIG REASONS why practices are struggling to get paid:
- High Deductible Health Plans (HDHPs) are creating lots of confusion and practices may not know fow to explain financial responsibility to the patient. Sending patients endless statements or turning them over to collections is NOT the way to establish financial viability for your practice.
- Exchange Plans have a loophole in which patients can receive services for up to 90 days without actually having paid more than the first month’s premium. If patients do not pay their premiums after 90 days but you’ve furnished them services, how will you collect?
- ICD-10 will be the disaster we are all anticipating in October of this year. Even if you’ve had ICD-10 training and know what you’re doing, it’s a good bet that insurance plans will use the excuse of ICD-10 to withhold payments for as long as possible. Can your practice continue to pay expenses when insurance plans AND patients aren’t paying you?
If your practice is like most, you may not be sure what to collect from the patient and so you collect nothing.
Having the patient’s credit card on file allows you to responsibly charge any remaining balance to the patient’s credit card once the insurance plan pays. It also allows you to establish electronic (“set it and forget it”) payment plans.
What is really unique to the Manage My Practice CCOF program is its flexibility! Based on each practice’s specialty, demographic and philosophy, the program can be tailored to fit your practice and the way you want to collect from patients.
Credit Card on File is a safe and secure way for your patients to pay their balances.
This program is compliant with the Payment Card Industry (PCI) standards, and patients actually like the convenience once they understand the program! Credit Card on File is safer and more convenient than sending statements!
Join us for this week’s live webinar:
“Starting a Credit Card on File Program in Your Medical or Dental Practice”
Thursday, February 6th, 3:00 – 4:30 p.m. EST
90 MINUTES – Twelve (12) worksheets, patient handouts, forms and policies ($99.95 )
Please contact me if you have questions about how Credit Card on File could work in your practice.
I’m telling you, this is one of the best $100 you’ll spend this year. Don’t delay and sign up for this seminar. You’ll get a step-by-step, resource rich guide on how to implement something that you know you desperately need.
Editorial Note: In the interest of “transparency” please note that I have absolutely NO financial arrangement with Mary Pat or her organization. This is truly something that I believe in. Furthermore, I esteem Mary Pat and I think she is doing great work. I wish this seminar would have been around when we started doing the credit card on file. Thus, wanted to bring awareness to this webinar so that you don’t make the mistakes we made. Lastly, the more people start implementing it, the more common it will become. And the more common it becomes, patients will freak out less; and hopefully we can get to the level of awareness hotels and car rental companies have with their patrons.