According to a Pew Internet study, 87% of adults use search engines (mostly Google) to find information. And an increasingly amount of those searches are for local stores and establishments. Seventy-three percent of all online activity is related to local content, according to data released by Google.
One of the ways to take control of your listings on search engines is to sign up for a free service by Google called Google Places.
This free tool allows you to not only list your medical practice, but also list how it appears online. You can add a map of your location, your services, photos, health insurance plans you currently take or anything else that helps you stand out from other practices in your area.
Here is a great video that explains how this service works.
In addition to the listings, Google Places offers a lot of data that tells you who’s searching for you on Google, how they are finding you and where they are coming from.
Don’t overlook this valuable (did I mention it was free?) resource that Google offers that will help your practice get the visibility it needs online.