I know for some, this may be difficult to see, but Twitter has huge potential for pediatricians. How so? The platform is an opportunity for pediatrician to lead and influence in a way that was not possible before.
Twitter is not so much about what the practice or the doctor gets out of it, but it is about the opportunity it affords doctors to give to others and make an impact.
Pediatricians sit on a lot of information. But they don’t ever get a chance to be on TV, the radio, write a book or a magazine column (most don’t even have a blog) to share, influence, teach and guide. But pediatricians still have a lot of influence. They are trusted sources of information.
Twitter provides an unprecedented opportunity for doctors to extend and amplify their influence and trust.
With Twitter, all a doctor has to do, is post short (micro-post) on what has your attention.
We all know that there is lot of bad information out on the web. And parents seem to always find things that are not in the best interest for their children. The vaccine controversy is a good example. If pediatrician share their thoughts about a study, new health report or simply to promote a healthy lifestyle using an influence amplifier like Twitter, pediatrics can extend their influence in ways it was never before possible.