Providence St. Vincent Medical Center created this awesome video. Check it out below.
This video has so many lessons for us in health care that I don’t even know where to begin.
I appreciate that the video didn’t have anything to do with the cause, per say, but it effectively drove the message home. Don’t you think?
Not only does drive home an important cause, it also gives the viewer a glimpse of the hospital’s corporate culture. When you look at an initiative like this, the people involve, and the message they are telling the world, would you not want to be treated at this hospital?
Furthermore, I don’t think this type of message and the level of awareness could ever be accomplished by putting an ad in the local newspaper or running a 30 sec ad on TV. I’d argue the video even helps recruiting efforts. Who wouldn’t want to be part of a fun working environment like this? I also find it remarkable how the hospital leveraged social media to drive home an important cause.
This is a great lesson in marketing. Last time I checked the video had 3.3 million views. Pretty impressive. Providence has been voted one of the nation’s “100 Top” hospitals 10 times. Coincidence? I think not.
What are your thoughts on the video?